Preds May Need To Tank

Post at 2008-10-24 00:14:08 | 413 views

I looks like everyone else is chiming in with what they think the Predators should do with the open roster spots, so i figured it was time for me to c

I looks like everyone else is chiming in with what they think the Predators should do with the open roster spots, so i figured it was time for me to cast my vote.

The discussions center around whether the Preds should sign a big name free-agent (Sundin), mid-level veteran talent (Parrish), or just go with the prospects we have in our system (Hornqvist, Jones, etc).

Moy vote: I think the Preds should go with the young talent. Don't spend a dime more than you have to on the roster this year. Invest the money in the marketing, hype these youngsters and most importantly, pick a personality on a long contract to build the fans around (Dumont, Weber, or Erat seem logical).

Some are saying the team can't afford to take a year off - that from the financial and fan-base building point of view we can't afford to go a year without making the playoffs and being competitive. But i think history proves that wrong. The Preds best attended season was 2001, when the team was well below .500, and wouldn't see the playoffs for years to come. Likewise the Blackhawks and Capitals have proved that a well marketed, unbalanced team with just a few talented players can draw crowds and attention, win or lose.

As much as i am a Preds fan and want few things more than seeing Lord Stanley's cup hoisted at the Sommet Center, the one thing i might want more is the promise the the team will be here for my kids to enjoy in 10-15-20 years. What do we need to ensure that? A profitable team and butts in the seats.

News flash: Crowds don't follow wins. They follow stars, excitement, and only then, yes...playoffs and championships. Over and over again teams in the NBA and NHL have proved that stars and hype fill arenas and sell TV ads. Period. If those stars make it to the playoffs, so much the better.

So i think the Preds options are one of two things*: Either do another roster purge and sign Mats Sundin or trade for Evgeni Malkin, or stay low with the roster we have and do the best we can to hype the young talent - and don't worry about our record. Win where we can, but by the half-way point if we aren't in the playoff hunt - tank. Go for the draft spots and go for broke next year.

Balanced, above average players great for fantasy rosters and winning hockey games, but they don't sell tickets. We need hype, we need tickets, and we need them this year and next.

*Obviously i don't think the Preds are going to go with either of these routes exactly, and I'm not sure if i was Davids Freeman & Poile that i would have the guts to actually do either option - but if i was a high-priced consultant brought in to give my completly uneducated opinion, this is what i'd say.

Update-
To put this more clearly (thank you JC for helping me get to this point of clarity in my argument): For this team right now, $1mil spent in advertising gets them a decent bump in attendance. $1mil spent on the salary gets them...? At best another point or two in the standings? This team isn't going to be significantly better and their playoff chances will not improve that much with ANY player they could sign (even with $10mil a year for Sundin). So don't bother. The team as it is right now will be competative and entertaining enough.

Take a "building year" on the ice to develop young talent that has been stuck in Milwalkee and Europe for too long, while pumping big dollars into marketing. Then next year, with your nice, shiny high draft pick thanks to a bad record, you'll have a marketable star (who cares if they are really game-changing, Stamkos is selling tickets in Tampa Bay and he's yet to step on the ice for them) at rookie-discount pricing who you can hype the snot out of.

The Preds have had teams in the past that were successful on the ice but didn't have any mega-stars that were well marketed. They went strong into the playoffs, then fizzled - and never drew huge crowds until the very end of the season and playoffs, which is something Nashville has always done. What they need is someone that a marketing effort can use to get people into the seats while football season is in full swing. Invest in marketing and hope for a great draft pick.

Oh - and i don't care if he's horrible - get Blake Geoffrion playing at the NHL level as soon as possible. Local boy makes good is a great story for the news.<script type="text/javascript" src="http://track2.mybloglog.com/js/jsserv.php?mblID=2007062617432539"></script> website metrics

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